In Snapchat Insights, you can check out Story Views as a yearly, weekly, or monthly figure. So here are the Snapchat metrics you need to keep your eyes on. Marketers need meaningful data to help them make good decisions about the success (or failure) of their Snapchat campaigns. But how do you know whether they’re having an impact or not? Let’s say you’ve crafted some compelling Snaps and feel ready to share them with the world. The analytics they provide includes a swipe-up count and where audiences drop-off while viewing Stories on both Snapchat and Instagram. Mish Guru is a storytelling for Stories app (see what they did there?) that allows you to create and upload Snapchat content, along with a scheduling function. Channel comparisons which provide channel comparison data to show how your Snapchat Stories stack up against your content on Facebook, Twitter, Instagram, and YouTube.Audience insights which provide detailed overviews of who’s watching your content.Basic metrics including unique views, impressions, completion rates, and screenshot rates.Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. ConvivaĬonviva (formerly known as Demondo) is a great Snapchat tool used by big brands like McDonald’s and Spotify. The Snapchat analytics landscape isn’t exactly brimming with other tools to help you better understand your Snapchat strategy, but here are two of our favorites.
This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. Want to know more about how your audience engages with AR Lenses and Filters? This is the analytics section for you. Shows you the publishers and content sources your audience is spending the most time with. Hold up! Snapchat is releasing even more cool analytics features in 2022, including: Source: Snapchat New Snapchat analytics metrics Input your ad targeting information, including audience, location, demographics, and devicesĪccording to Snapchat, Audience Insights are available to “all advertisers globally” and will help “marketers leverage the power of testing and audience insights to help improve advertising effectiveness, inform ad creative, and find opportunities to reach new customers.”.Navigate to the main menu and click on Audience Insights under the Analytics tab.If you’re not running ads on Snapchat, ignore this section! This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. The desktop version of Snapchat analytics focuses on Audience Insights. Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users.Īnd that’s it! Once you’re in, you’ll have access to all of your Snapchat analytics data. Tap the Insights tab to access your Snapchat analytics dataĬan’t see Insights on your app? You might not have a large enough following just yet.Tap your Bitmoji/avatar in the top left-hand corner to navigate to the home screen.
Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!).Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. You can explore variations of Snapchat Insights on both the app and desktop. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. This will help you refine your social strategy.īy measuring and understanding your Snaps’ performance, you can tweak and optimize your strategy on Snapchat for even bigger results. Snapchat Insights allows you to monitor and analyze your engagement on Snapchat and get detailed information about your audience.
Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.